About Frutta Group
An international fresh produce trading and commercial consulting company connecting growers, exporters, importers, retailers and distributors across global markets.
Good fruit from good people
Frutta Group works across the main consumption markets and alongside growers in key production regions. We believe quality starts at origin and is built on trust — and our own roots are on the production side: the business grew out of cherry growing.
We represent growers with a long-term vision, acting as their commercial arm in strategic markets. For importers and retailers, we source the fruit their programs need from the origin that performs best in each window.
We coordinate sales programs, pricing, logistics flows, payment structures and collections — while keeping a direct, transparent relationship between producers and their customers. Alongside trading, we offer our knowledge as a service for companies that need fresh produce expertise without building it in-house.
- Industry experience
- 25+ years
- International companies that rely on our expertise
- 25+
- Origins across both hemispheres
- 13
How we work
We are not a directory of contacts. We stay involved from the first requirement to a recurring commercial relationship.
- 01
Understand
Your product, market and commercial requirements.
We start with the requirement: product and variety, specification, volume, timing, destination market, price expectations and the commercial structure you prefer. A clear brief saves weeks later.
- 02
Source and evaluate
The counterparts that actually fit.
We look across origins and markets for suppliers, buyers or opportunities that fit, and check capacity, specification, certifications, market access and commercial terms before any introduction. Options that do not fit are filtered out here, not after the first shipment.
- 03
Connect and structure
Introductions and clear commercial terms.
We make structured introductions and support the negotiation: specification, pricing basis, Incoterms, payment terms and documentation.
- 04
Follow through and scale
From the first shipment to a recurring program.
As shipments move we stay involved — tracking, documents, arrival quality, feedback between origin and destination, and payment follow-up. Programs that work are planned for the next season and extended to new windows, origins or customers.
Ways to work with us
The structure follows the opportunity — and is agreed with each partner at the start.
Trading
We buy at origin and sell to the destination customer, or act as commercial intermediary — agreed upfront for each program.
Sourcing and supply programs
Seasonal or year-round programs in which we source, structure and follow each shipment.
Commercial representation
We act as your commercial arm in selected markets, with agreed products, targets and reporting.
Consulting projects and advisory
A defined project — research, sourcing, market entry — or ongoing access to fresh produce expertise.
How we are organised
Frutta Group is led by a small, experienced management team and works with a network of senior fresh produce professionals who join programs and projects as each opportunity requires.
This keeps decision-makers directly involved in every relationship and lets us bring the right expertise to each product, origin and market.
Why Frutta Group
- Fresh produce expertise
- More than 25 years in the international fruit trade, with roots on the production side of the business.
- Both ends of the trade
- Direct relationships with growers and exporters at origin and with importers, distributors and retailers at destination — so buyers get origin insight and growers get market feedback.
- Origins in both hemispheres
- Access to growers and exporters in 13 origins, with programs for North America, Europe, the Middle East, India and Latin America.
- Long-term, transparent partnerships
- Selective and, in some cases, exclusive partnerships, with clear terms and a direct relationship between producer and customer.
Work with Frutta Group
Whether you are buying, selling, entering a market or need expertise for a project, start with a short description of what you need.