Want to reach new markets without guessing?
Entering a new market means knowing which customers buy your product, what specification they expect, when they buy it and at what price level — before the first container leaves.
Many exporters rely on a small number of buyers. When one of them changes program, a large part of the season is at risk.
How Frutta Group helps
We act as the commercial arm for growers with a long-term vision, positioning their fruit with importers and retailers in strategic markets. Through selective and, in some cases, exclusive partnerships, we provide market access, a commercial strategy for each market and dedicated account management.
The goal is a balanced customer base and programs that repeat, not a single opportunistic sale.
What makes a new market work
A new market usually opens through a specific window: a variety that arrives when competing origins are finishing, a calibre that fits a retailer’s program, or a certification that competing suppliers lack. We look for that window first, then build the commercial plan around it.
The first season is rarely the most profitable. Its purpose is to prove consistency to the buyer. Growers who treat it as an investment, and keep specification and communication tight, are the ones who get programs in the following seasons.
The Frutta Group approach
- 01
Assess fit
Which of your products, varieties and windows have a real opening in the target market.
- 02
Build the strategy
Target channels, customer profile, pricing position, packaging and certification requirements.
- 03
Open doors
Introductions to relevant importers, distributors and retail decision-makers.
- 04
Manage the accounts
Program planning, pricing, execution and feedback from the market to origin.
What you get
- A clear view of where your fruit fits and where it does not
- Direct relationships with relevant buyers in the target market
- A broader, less concentrated customer base
- Market feedback that informs production and packing decisions
Tell us about the product, origin, market and volume you have in mind.
Discuss your target marketsFrequently asked questions
Do you offer exclusive representation?
In some cases, yes. Exclusivity is agreed per product and market when it makes sense for both sides.
How long does it take to open a new market?
It depends on the product, the market’s entry requirements and the season. Some opportunities move within a season; retail programs usually take longer to build.