Need a commercial presence without a full team?
Building a sales team in each destination market is expensive and slow. Relying only on inbound enquiries leaves your program in the hands of whoever calls first.
How Frutta Group helps
We represent growers with a long-term vision, acting as their commercial arm in strategic markets. We position their fruit with importers and retailers, manage accounts and bring market feedback back to origin.
How representation is structured
Representation agreements define the products and markets covered, whether the mandate is exclusive, the targets and reporting, and how Frutta Group is remunerated — typically on a commission or margin basis tied to the business generated. Clear terms protect both sides and keep incentives aligned.
Good representation is two-way. We bring market feedback — pricing, quality on arrival, competitor activity, customer expectations — back to origin so that decisions on packing and planning improve each season.
The Frutta Group approach
- 01
Agree the mandate
Products, markets, exclusivity (if any), targets and reporting.
- 02
Build the pipeline
Buyer sourcing, offers and program negotiation.
- 03
Manage accounts
Programs, pricing, execution follow-up and collections.
- 04
Report
Regular reporting and market feedback to inform the next season.
What you get
- A commercial presence in key markets
- Managed customer accounts and programs
- A single, accountable commercial partner
Tell us about the product, origin, market and volume you have in mind.
Work with Frutta GroupFrequently asked questions
Is representation exclusive?
It can be. Exclusivity is agreed per product and market when it serves both sides.