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Public data on fresh produce is fragmented and often out of date. The most useful information — who buys what, when, and at what level — sits with people in the trade.
How Frutta Group helps
We combine available data with market knowledge from our own trading activity and network to answer a defined commercial question.
Questions research can answer
Is there room for our variety in this market in weeks 10 to 20? Which origins compete with us, and at what price level? Who are the main importers of this product, and how do they buy? What certifications do retailers require? What would a realistic first-season program look like?
Each of these is a commercial question. We scope research around the question you need answered, which keeps it focused and useful.
The Frutta Group approach
- 01
Frame the question
We agree the decision the research needs to support.
- 02
Research
Data, trade sources and market conversations.
- 03
Report
Findings, implications and recommendations.
What we research
- Markets and channels
- Price levels and trends
- Competing origins and suppliers
- Buyers and their programs
- Seasonality and supply windows
- Opportunities and risks
What you get
- A clear answer to a defined question
- Recommendations tied to your commercial situation
Tell us about the product, origin, market and volume you have in mind.
Request market researchFrequently asked questions
What does a research report include?
It depends on the question, but typically: market overview, competing supply by origin and season, price indications, main buyers or channels, and our recommendations.