Planning to enter a new market?
Each market has its own access requirements, buying calendar, quality expectations and channel structure. Getting one of these wrong can cost a full season.
How Frutta Group helps
We build an entry plan grounded in how the target market buys your product, and can support execution through buyer sourcing and representation.
Market by market
The United States and Canada each set their own plant-health admissibility rules by commodity and origin, and the United States adds FDA food safety requirements and PACA trading rules. The European Union applies common plant-health rules at its external border, with market-specific retailer standards on top. The United Kingdom now runs its own import regime. Each difference affects cost, timing and which buyers you can serve.
A market entry plan should resolve those requirements early, then focus on the commercial side: channel, window, specification, price position and the first partners.
The Frutta Group approach
- 01
Access requirements
Phytosanitary protocols, import requirements and certifications for the product and origin.
- 02
Market and channel fit
Where your product fits: importers, retail, wholesale or foodservice.
- 03
Positioning and pricing
Window, specification and price position against competing origins.
- 04
First programs
Target partners and a realistic first-season plan.
Markets
- United States
- Canada
- European Union
- United Kingdom
- Middle East
- India
- Latin America
- Other international markets, case by case
What you get
- A market entry plan you can execute
- Early identification of access barriers
- A shortlist of target partners
Tell us about the product, origin, market and volume you have in mind.
Discuss market entryFrequently asked questions
Which markets do you know best?
We manage programs for North America, the European Union and the United Kingdom, the Middle East, India and Latin America. We evaluate other markets case by case and say so when a question is outside our experience.