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Fresh produce buyer sourcing

We identify the importers, wholesalers, retailers and distributors that actually buy your product, in your window, at your quality level.

Bunches of black grapes in a vineyard

Need buyers who fit your fruit?

A long list of importers is not a sales pipeline. What matters is which buyers handle your category, source from your origin, need fruit in your window and pay on terms you can accept.

How Frutta Group helps

We use our commercial network and market knowledge to identify buyers that match your product and position, qualify them, and support the first commercial conversations.

Different buyers, different expectations

Importers usually buy in volume and redistribute; they value consistency and competitive pricing. Retailers buy against programs with strict specifications and certification requirements, often through an importer or category partner. Wholesalers and distributors are more flexible on specification but price-sensitive. Foodservice companies care about formats and continuity.

Matching your offer to the right buyer type matters as much as matching it to the right market. We start by being honest about which channel your fruit, volume and packing fit today.

Preparing to meet new buyers

Buyers will ask for availability by week, calibre distribution, packing formats, certifications, references and indicative pricing. Having that information ready — and accurate — shortens the path from first contact to first order.

The Frutta Group approach

  1. 01

    Profile your offer

    Product, varieties, volumes, calibres, packing formats, certifications and availability.

  2. 02

    Target the right buyers

    Importers, wholesalers, retailers, distributors or foodservice — by market and channel.

  3. 03

    Qualify

    Category relevance, buying window, volume, specification and commercial reputation.

  4. 04

    Introduce and support

    Structured introductions and support through offers, samples and first shipments.

Buyer types we target

  • Importers
  • Wholesalers
  • Retailers and supermarket groups
  • Distributors
  • Foodservice companies

What you get

  • A qualified buyer shortlist per market
  • Introductions backed by product and market context
  • First offers structured on sound commercial terms

Tell us about the product, origin, market and volume you have in mind.

Request buyer sourcing

Frequently asked questions

Do you sell me a list of contacts?

No. We identify and qualify buyers for your specific offer and support the commercial conversation. We do not sell databases.

Can this become ongoing representation?

Yes. Many buyer-sourcing projects continue as commercial representation once the first programs are running.

Have a sourcing, trading or market question?

Tell us what you are looking for — product, origin, market and volume — and we will tell you plainly whether and how we can help.